TipHero has been helping cooks prepare great recipes since 2015. And it all began with a Rose.
My daughter Gemma Rose was born in the summer of 2015. We named her Rose after her Grandmother. Shortly after her birth, I had to return to work while my wife stayed at home with our new baby. I missed them tremendously. We lived in the "City of Roses" - Portland, Oregon. Each day at lunch I would take a picture of a rose and send it to my wife to show our Rose.
During this time I started making videos of recipes. One day I came across an apple pastry made to look like a rose. Thinking of my daughter I made the baked apple roses and posted them on Facebook.
Two days later I logged onto Facebook and found thousands of messages waiting for me. People wrote to say they loved the apple roses. Some messaged me in French and Italian. In less than 48 hours, 50 million people had watched our apple roses being made. It's now been viewed 289 million times. This was before the tidal wave of video, a time before Mr. Beast and TikTok.
It was just me and a videographer making these recipes in my cramped apartment kitchen. But millions were watching. Fans loved our recipes. We started getting approached by major food brands who wanted us to make recipe videos for them.
To grow, we hired chefs, videographers, and editors. TipHero's test kitchen and studio was born.
It's very special to work shoulder to shoulder with wonderful people, especially artists. Mixing artists from different fields unleashes unexpected creativity.
One example of this creativity was when The Food Network hired us to promote their Holiday Baking Championships. Our head chef and head videographer, Amanda and Alan, came up with a stunning double-stuffed bundt cake that received 44 million views and a third of a million likes.
We test every recipe that goes on TipHero. We know cooks are counting on us and our recipes.
Cooking is an act of love and we want to thank all of you who have made and shared our recipes with your loved ones.